EffectMemory & retrieval · Memory Bias · Entry 181
Google Effect – when you forget what you can easily look up online
Can you remember your door code but not your friend’s phone number? That’s Google Effect – the tendency to forget information when you know it can be easily found online.
Where it can show up
- Studying & work – instead of memorizing facts, people rely on search engines.
- Skills & knowledge – we remember where to find information, not the information itself.
- Critical thinking – we trust search results without verifying accuracy.
A practical countermeasure
- Train your memory – practice remembering key facts, not just how to find them.
- Filter your sources – not everything online is true.
- Use meaningful learning – connect information to real-life situations to retain it better.