Evidence layer

Check the claim, not just the label.

43 of 216 canonical entries currently include an editorial evidence review. Each review separates the quick definition from what the research actually supports, where the effect has limits, and which sources were checked.

How this works

Evidence class is a reading aid, not a truth score.

Traceable

Reviewed claims link to primary studies or high-quality reviews instead of relying on an uncited summary.

Qualified

Boundary conditions, measurement disputes, and terminology problems stay visible instead of being flattened into a confident definition.

Dated

Every review carries an editorial review date so future research can trigger a re-check rather than silently aging in place.

Read the evidence methodology

Controlled evidence classes

Six broad classes. Entry-specific status stays descriptive.

The class makes the broad evidence situation scannable. It does not replace the descriptive status or boundary conditions on the individual review.

Reviewed entries

43 entries with a source-grounded evidence layer.

Supportedsupported by five original experiments and a large independent replication; the effect attenuates under additional controls but remains detectable
Reviewed 2026-09-10

Mere Urgency Effect – when ‘urgent’ steals the day from ‘important’

Zhu, Yang and Hsee (2018) reported five experiments in which people sometimes chose objectively lower-payoff tasks when those tasks had short, spurious completion windows, even after several ordinary reasons for prioritizing urge…

2 reviewed sourcesRead evidence review
Supportedoriginal multi-study evidence with a preregistered close replication supporting the less-is-better effect; some proposed joint-evaluation reversals are less consistent
Reviewed 2026-09-10

Less-Is-Better Effect – when less looks better because the comparison is missing

Hsee (1998) reported less-is-better patterns across gift generosity, ice-cream valuation and dinnerware valuation when options were evaluated separately. A 2023 preregistered close replication and extension with 400 analyzed part…

2 reviewed sourcesRead evidence review