Framing · interactive demo
Does Survival vs Mortality Wording Change the Feeling?
The numbers stay identical while the wording changes from survival to mortality. Notice whether your evaluation moves with the frame.
Question
Can equivalent outcome statistics feel different when they are described as survival rather than mortality?
This is an educational demonstration, not a scientific measurement of you. One response cannot show that a bias caused your choice.
Your response stays on this page. Nothing is sent or stored.
Random condition
Loading the scenario…
Evidence-reviewed lens
Framing Effect
Framing research covers several distinct paradigms. Risky-choice framing, where equivalent outcomes are presented as gains or losses, is a well-established effect with substantial evidence across many studies. A classic meta-analysis found a reliable small-to-moderate average effect with strong variation across designs, and later reviews and metastudies support broad generalizability. Attribute framing also has supporting evidence, while goal or message framing is less consistently established. These should not be treated as one identical effect caused by any change in wording.
How to interpret this
The underlying numbers are the same. The demonstration asks whether a change in presentation changes your evaluation.
Better check: Restate important outcomes in both gain and loss terms before comparing options.