Exercise 1 of 4
In defaults, settings & choice architecture, which lens does this check belong to: “What happens automatically if the person does nothing, and how much does that pre-selection change uptake?”
Show the best first lens
Default Effect
What happens automatically if the person does nothing, and how much does that pre-selection change uptake?
Evidence note Pre-selecting an option often increases the chance that people choose it, but the size of the default effect varies greatly across domains and designs. A 2019 meta-analysis of 58 studies found a substantial average effect together with strong heterogeneity, including some studies with little or even reversed effects. Staying with a default should therefore not be treated as a direct measure of strong preference or as proof that the default improved welfare.

