BiasAttention & information · Availability Heuristic · Entry 14

Selection Bias – when the sample doesn’t reflect reality

Electric editorial collage illustrating Selection Bias

Are you making conclusions based on a sample that doesn’t represent the whole picture? That’s Selection Bias – an error that occurs when data is not randomly selected and doesn’t reflect reality.

Where it can show up


- Surveys – asking only social media users excludes offline opinions.
- Medicine – testing a drug on young volunteers doesn’t reveal its effects on older patients.
- Business – successful startups seem common because failures are rarely reported.

A practical countermeasure


- Check who’s in the sample – is it truly representative?
- Look for missing groups – who was excluded from the data?
- Be cautious with generalizations – if information comes from a limited group, it may distort reality.