BiasAttention & information · Availability Heuristic · Entry 14
Selection Bias – when the sample doesn’t reflect reality

Are you making conclusions based on a sample that doesn’t represent the whole picture? That’s Selection Bias – an error that occurs when data is not randomly selected and doesn’t reflect reality.
Where it can show up
- Surveys – asking only social media users excludes offline opinions.
- Medicine – testing a drug on young volunteers doesn’t reveal its effects on older patients.
- Business – successful startups seem common because failures are rarely reported.
A practical countermeasure
- Check who’s in the sample – is it truly representative?
- Look for missing groups – who was excluded from the data?
- Be cautious with generalizations – if information comes from a limited group, it may distort reality.



