Decision situation

Vendor or tool selection

Compare tools using precommitted criteria rather than demos, authority or the first price shown.

Use Decision Audit

Signals to notice

Reasons to slow down and check.

Questions before action

Make the missing evidence visible.

Relevant lenses

Concepts that may help you test the reasoning.

Evidence-linked lensAnchoring Effect

Use this concept as a question to test the decision, not as a label for a person.

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Evidence-linked lensConfirmation Bias

Use this concept as a question to test the decision, not as a label for a person.

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Evidence-linked lensAnthropomorphism

Use this concept as a question to test the decision, not as a label for a person.

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Practical moves

Do something different, not only notice a label.

TechniquePredefined decision criteria

Fix the comparison dimensions before a preferred option makes the criteria move.

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TechniqueIndependent estimate before the anchor

Create a reference point before seeing a strong external number or recommendation.

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TechniqueRed-team review

Give a strong alternative case enough space to challenge the preferred option.

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Skill to develop

Evidence evaluation

You can separate a persuasive claim from the evidence that should change your mind.